Want to improve Google search ranking? This article discusses and explains about the on-page SEO, how to create SEO friendly content and how to implement on-page SEO strategy step-by-step to improve Google search ranking.
Every SEO
strategy works for improving Google
search ranking of your websites as high as possible at the top of the search
engine results page. There are two categories of factor in Google algorithm
which will determine the Google search ranking of your website. These are
On-Page SEO and off-Page SEO. Google has released several updates to their
search engine algorithm but On-Page SEO has not actually changed all that much.
So it is very important to implement on-page SEO strategy and
practice it regularly to rank your sites as high as possible. It will obviously
work to improve Google search ranking and grow your online presence to generate more profits.
Here I will discuss and explain
about the on-page SEO, it’s importance, how
to create SEO friendly content and
how to implement on-page SEO strategy step-by-step to improve Google search
ranking of your website as high as possible at the top of the Google search
engine results pages (SERPs). If you can implement SEO strategy successfully
then you can improve your online business generating more profits.
So, let’s start.
What is On-Page SEO?- The Key SEO Strategy
On-Page SEO strategy is about creating
high quality content based on focus keyword to
progress Google search engine rankings as well as ranking in other search
engines like Yahoo, Bing and Yandex. It is also known as on-site SEO. This SEO
strategy is a practice of optimizing web pages to rank higher at the top of the
search engine results page. On-Page SEO actions happen on your website and you
have full control on On-Page optimization process. This process works mostly
based on keyword
research. On the other hand Off-Page SEO is
optimizing signals happening off of your website.
You do not need to have so much
technical skills to perform on-page SEO strategy. If you just know how to edit,
write, format website’s content and a little HTML skill then you are able to
apply On-Page SEO technique to improve Google search ranking of your website.
Why On-Page is SEO is Important to improve Google search ranking?
At first you need to know why
On-Page SEO is important. When people search query on Google they see some
results on the search results page. Google wants to show most relevant sites at
the top of the results page based on search query technically called keyword. Every business need potential customers to sell their products and services and they always try to reach more and more potential
clients. So they need to rank their website at the top of the search engine
results page so that people click on their site’s link and land their web page.
Generally, people click on the links at the top of the first page of the search
engine results. But reaching at the top in the Google search engine results
page is a complex process and on-page SEO strategy helps to rank at the top of
the results. Since Google’s search engine algorithms show most relevant search
results for a particular query so you need to know how to create relevance
content. On-Page SEO strategy works based on keyword, so you need to put
your target
keyword in your content properly and
in proper places so that search algorithms find your website relevance for a
particular query.
Improve Google Search Ranking: On-Page SEO Ultimate Strategy
Before optimizing your website you
need to first submit your website domain in the Google Search Console and
create content for optimization. You need to create relevant, thorough, unique
and clear content.
Here is a list of some of the
on-page SEO factors below:
- Website should be crawl
able
- User friendly URLs
- Well targeted content
- Keyword optimization
- Website optimization
- HTTPs
- Image Optimization
- Readability and UX
- CTR
- Mobile Friendliness
- Quality outbound links
- Website structure
How to Write a Blog Post Fast: Creating Your Content
Creating
high quality and relevant content is
the crucial part of the on-page SEO strategy. You should make evergreen
content to earn money from passive
income through content marketing. Evergreen content is a sustainable content
that does not depend on any seasonal variation and stay remain same demand to
the people over time. You can read more details on how
to create evergreen content to make
passive income online.
Suppose you write a blog post so you
need to follow a well structure to write your article. Your article structure
contains three key elements that you should follow during
writing your content to improve SEO ranking. These key elements are as
bellow:
- Introduction
- Subheadings/Body
- Conclusion
Introduction must consist of three
things. You must consider three things in the "Introduction"
section of your blog post. The first thing is “showing proofs if exist”.
For example, if you are writing a blog post about how to earn money from
content marketing or affiliate marketing then you should first write that you
have earned 1000$ (if you actually earned) in a month from affiliate marketing.
This is a proof that makes your audience engaged to the content. Second thing
is “The Hook”. You must hook your audience to continue reading your
article. You can write that many people asked you what the strategy you used to
earn 1000$ in month from affiliate marketing and you are going to share your
secret strategy in this article. Number three thing is “Be Direct”.
You have to be direct what you will give in the article. You should write that
you will share your best strategy and tips that help you readers to increase
their earning.
Sub-heading of your article is very important. Simply, because
this helps reader skims your article. Readers skim article and get a concept
what inside the article. In the body as well as the whole article, don’t ever
copy and paste from other articles. You should read multiple articles on your
niche and write them in your own word and paraphrase them.
The Conclusion is super important. A lot of studies show that readers
usually when the open the article go directly to the conclusion even before
reading the introduction and read it. So they understand the whole idea behind
the article and then go to the introduction to read full article. Keep your
conclusion very simple. Generally, conclusion is the summery of your article
what you have mentioned, what have talked about and a question, a call to
action (CTA)-something it makes the reader to take action. CTA likes
asking people to write comment in the comment section if they need further
helps or may be ask them fill up form using their email so that you can provide
them free eBooks or something like that. It can help to build more engagement
to the sites and rank higher at the Google search results.
Now stop writing and read your
article at the point of the reader’s view. Revise it and check any types of
mistake, grammar and spelling, formatting and user friendliness. This tasks can
help you to improve user experience of your article.
Sometimes writing content is very boring
task. Jasper will make easy your writing task. Who is Jasper?- Jasper is the best AI writing assistant. It creates original
and creative content easily and very fast. Jasper is trusted by 50,000+ content marketers and
companies. Jasper is the best AI copywriting assistant with rated 5/5
stars in 3,000+ reviews. Jasper creates original and creative content for your blog,
website, social media and more. You can get Jasper now to start your content marketing very quickly to
earn money form passive income.
Optimize Your Content for SEO: Step-by-Step Guide
On-Page SEO is everything you can do
on your website. After creating
content based on focus keyword you
have to optimize it for improving Google search ranking. When you search a
query in Google search engine it send a request the ranking algorithm to find
and show the relaxant result based on the search keyword. Then the ranking
algorithm collect complete data for its main server and show the most relevant
results based on several ranking factors. You can not control or decide the
ranking algorithm how it rank your site and show the most relevant results but
you can send the ranking signals or factors based on that signals the search
algorithm will decide to show your site in the search results page. You can do
this if you successfully implement the on-page SEO strategy for your
website.
To perform on-page SEO strategy to
improve Google search ranking you should follow the key steps as
below:
Step-1: Focus
Keyword
Step-2: Use H1 tag for the
title
Step-3: Make sure to use H2 tag for
the subheadings
Step-4: Make sure to use focus
keyword multiple times in your article
Step-5: Use external and internal
links
Step-6: Optimizing the Title and
Meta-Description
Step-7: Install SEO analyzer plugins
like Yoats SEO for WordPress site
Step-8: Optimizing the URL
Step-9: Add images, graphics, and
statistics and optimize them
Step-10: Final optimization and
publishing
Let’s go deep inside these 10 steps
thoroughly.
Focus Your Keyword to Improve Google Search Ranking
You have to focus your target
keyword. Mention
your target keyword in the first paragraph in your article. Suppose, your target
keyword is “Passive
Income”, so you should mention this in the first
paragraph of your article. Use 1-2 keywords for each 100 words of content in
a blog post.
Use H1 Tag for the Title
Write the “Title’ of your article
insight the H1 tag. Make sure to do this if you are
developing your own website. I think in WordPress or Blogger or in all
platforms this will be done automatically. But if you want to customize your
website then make sure to write the Title inside the header tag.
Make Sure to Use H2 Tag for Subheadings
The body of the article contains
several subheadings. Keep subheading insight the H2 tag. You have to make sure
to use focus
keyword at least one of the
subheadings.
Make sure to Use Focus Keyword Multiple Times in Article
You have to use your focus
keyword multiple times in article.
This can make understand the crawlers what this content about.
Use External and Internal Links
You have to use several external and
internal links in your article to implement SEO strategy to improve Google
search ranking. It helps to engage readers on your articles. Internal links
mean the links of other articles within your blog or website and external links
mean use articles or page links from other website. For example, if you see the
screenshot from a blog post in this blog below you will find “evergreen
contents”, “SEO”, and “Search
Engine Optimization” is internal links. I used “blog”, “analytic” as an external link. I think you understand the matter
clearly. This strategy can improve your SEO ranking.
Optimizing the Title and Meta Description
Title of your post is very important to attract your readers. When searching Google only the Title is visible. You have to write your title based on your keyword. Firstly, write different versions of the title then select suitable one for the final among them to optimize. It is effective practice to write 50-60 characters title of your article and effective practice of keeping target keyword in the 25-40% of the title. Make sure to write a unique title. Keep readers engaged on your blog or website to read more articles and navigate your site. You can use a primary keyword, a secondary keyword and your brand name in the title. Use action words like “Get”, “Take”, “Boost”, “Learn”, “Make”, “Go” in the title to increase what we call CTR-Click Trough Rate. CTR is the percentage of how much clicks you got from total impressions of the Google search results. So make sure to write attractive title and make it clickable. Check this article to write an effective Call-to-Actions (CTA) to increase more conversions.
Meta-Description is very important to improve Google search ranking of
your website. Make sure to keep focus
keyword in the meta-description.
Meta-description should be legible and readable. Treat it as the advertisement
of your website. It is effective practice to write 135-160 characters
meta-description. USE CTA in the meta description.
Install SEO Analyzer plugin for WordPress like Yoats SEO
Yoats SEO is a plugin for WordPress.
It helps your sites to perform better in search engine like Google. It helps to
write SEO
friendly content in WordPress platform.
Optimizing the URL
Make the URL short and mention the
target keyword in the URL. It stands for Uniform Resource Locator. Your URL is
simply your web address. You should write your article’s URL in such way which
should include brief description of your content. It is a best practice to
include your focus keyword in the URL to give a better idea about your content
to your readers. Make sure to use clean and short URL so that it is easy to
navigate and it helps to improve your site’s architecture and rank higher in
search results.
Add Images, Graphics and Statistics and Optimize Them
Make sure to add several images,
graphics and statistics in your article related to your content. This will help
to increase user experience. When you improve user experience people will love
and your content and share it. This will give a positive signal to Google
because people love this content so it will rank higher and so on. Try to use
small size figures that will increase the loading speed. Optimize images for
SEO. Keep focus keyword insight Alt text of the images.
Final Optimization and Publishing
Now check your article again and
again for final optimization. Review it and follow the instruction of SEO
analyzer like Yoats SEO for WordPress and instruction given to you in this
article. Try to use focus
keyword (also splitting it) maximum
30 times in your article.
If you reach here then I think you
have known the basics of On-Page SEO strategy to improve Google search
ranking. Let’s revise in short. Firstly, create
your content on your niche after
choosing a suitable keyword. Then implement the on-page SEO strategy mainly
focusing your target
keyword. Keep your target keyword insight
title tag, meta-description, H1 tags, and image Alt tags, in paragraphs,
sub-headings, and URL. Actually, SEO is a practice to rank your website as high
as possible. So keep practicing.
If you need further help then feel free to ask your questions in the comment sections. I will try my best to help you to improve your website ranking on search engine results pages. If you think this article is helpful then please share it so that others can learn. Sharing knowledge is power.
DON'T MISS: Technical SEO: Complete Guide for Best SEO Strategy
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