What is On-Page SEO? [A Complete SEO Strategy to Improve Google Search Ranking]

 

Want to improve Google search ranking? This article discusses and explains about the on-page SEO, how to create SEO friendly content and how to implement on-page SEO strategy step-by-step to improve Google search ranking.

 

Every SEO strategy works for improving Google search ranking of your websites as high as possible at the top of the search engine results page. There are two categories of factor in Google algorithm which will determine the Google search ranking of your website. These are On-Page SEO and off-Page SEO. Google has released several updates to their search engine algorithm but On-Page SEO has not actually changed all that much. So it is very important to implement on-page SEO strategy and practice it regularly to rank your sites as high as possible. It will obviously work to improve Google search ranking and grow your online presence to generate more profits.

 

Here I will discuss and explain about the on-page SEO, it’s importance, how to create SEO friendly content and how to implement on-page SEO strategy step-by-step to improve Google search ranking of your website as high as possible at the top of the Google search engine results pages (SERPs). If you can implement SEO strategy successfully then you can improve your online business generating more profits.

 

So, let’s start.

 

What is On-Page SEO?- The Key SEO Strategy

On-Page SEO strategy is about creating high quality content based on focus keyword to progress Google search engine rankings as well as ranking in other search engines like Yahoo, Bing and Yandex. It is also known as on-site SEO. This SEO strategy is a practice of optimizing web pages to rank higher at the top of the search engine results page. On-Page SEO actions happen on your website and you have full control on On-Page optimization process. This process works mostly based on keyword research. On the other hand Off-Page SEO is optimizing signals happening off of your website. 

 

You do not need to have so much technical skills to perform on-page SEO strategy. If you just know how to edit, write, format website’s content and a little HTML skill then you are able to apply On-Page SEO technique to improve Google search ranking of your website.

 

Why On-Page is SEO is Important to improve Google search ranking?

 

At first you need to know why On-Page SEO is important. When people search query on Google they see some results on the search results page. Google wants to show most relevant sites at the top of the results page based on search query technically called keyword. Every business need potential customers to sell their products and services and they always try to reach more and more potential clients. So they need to rank their website at the top of the search engine results page so that people click on their site’s link and land their web page. Generally, people click on the links at the top of the first page of the search engine results. But reaching at the top in the Google search engine results page is a complex process and on-page SEO strategy helps to rank at the top of the results. Since Google’s search engine algorithms show most relevant search results for a particular query so you need to know how to create relevance content. On-Page SEO strategy works based on keyword, so you need to put your target keyword in your content properly and in proper places so that search algorithms find your website relevance for a particular query.

 

Improve Google Search Ranking: On-Page SEO Ultimate Strategy

 

Before optimizing your website you need to first submit your website domain in the Google Search Console and create content for optimization. You need to create relevant, thorough, unique and clear content. 

 

Here is a list of some of the on-page SEO factors below: 

 

• Website should be crawl able 
• User friendly URLs 
• Well targeted content 
• Keyword optimization 
• Website optimization 
• HTTPs 
• Image Optimization 
• Readability and UX 
• CTR 
• Mobile Friendliness 
• Quality outbound links 
• Website structure

 

How to Write a Blog Post Fast: Creating Your Content

 

Creating high quality and relevant content is the crucial part of the on-page SEO strategy. You should make evergreen content to earn money from passive income through content marketing. Evergreen content is a sustainable content that does not depend on any seasonal variation and stay remain same demand to the people over time. You can read more details on how to create evergreen content to make passive income online. 

 

Suppose you write a blog post so you need to follow a well structure to write your article. Your article structure contains three key elements that you should follow during writing your content to improve SEO ranking. These key elements are as bellow: 

 

1. Introduction 
2. Subheadings/Body 
3. Conclusion 

 

Introduction must consist of three things. You must consider three things in the "Introduction" section of your blog post. The first thing is “showing proofs if exist”. For example, if you are writing a blog post about how to earn money from content marketing or affiliate marketing then you should first write that you have earned 1000$ (if you actually earned) in a month from affiliate marketing. This is a proof that makes your audience engaged to the content. Second thing is “The Hook”. You must hook your audience to continue reading your article. You can write that many people asked you what the strategy you used to earn 1000$ in month from affiliate marketing and you are going to share your secret strategy in this article. Number three thing is “Be Direct”. You have to be direct what you will give in the article. You should write that you will share your best strategy and tips that help you readers to increase their earning. 

 

Sub-heading of your article is very important. Simply, because this helps reader skims your article. Readers skim article and get a concept what inside the article. In the body as well as the whole article, don’t ever copy and paste from other articles. You should read multiple articles on your niche and write them in your own word and paraphrase them. 

 

The Conclusion is super important. A lot of studies show that readers usually when the open the article go directly to the conclusion even before reading the introduction and read it. So they understand the whole idea behind the article and then go to the introduction to read full article. Keep your conclusion very simple. Generally, conclusion is the summery of your article what you have mentioned, what have talked about and a question, a call to action (CTA)-something it makes the reader to take action. CTA likes asking people to write comment in the comment section if they need further helps or may be ask them fill up form using their email so that you can provide them free eBooks or something like that. It can help to build more engagement to the sites and rank higher at the Google search results. 

 

Now stop writing and read your article at the point of the reader’s view. Revise it and check any types of mistake, grammar and spelling, formatting and user friendliness. This tasks can help you to improve user experience of your article.

 

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Optimize Your Content for SEO: Step-by-Step Guide

 

On-Page SEO is everything you can do on your website. After creating content based on focus keyword you have to optimize it for improving Google search ranking. When you search a query in Google search engine it send a request the ranking algorithm to find and show the relaxant result based on the search keyword. Then the ranking algorithm collect complete data for its main server and show the most relevant results based on several ranking factors. You can not control or decide the ranking algorithm how it rank your site and show the most relevant results but you can send the ranking signals or factors based on that signals the search algorithm will decide to show your site in the search results page. You can do this if you successfully implement the on-page SEO strategy for your website. 

 

To perform on-page SEO strategy to improve Google search ranking you should follow the key steps as below: 

 

Step-1: Focus Keyword 

Step-2: Use H1 tag for the title 

Step-3: Make sure to use H2 tag for the subheadings 

Step-4: Make sure to use focus keyword multiple times in your article 

Step-5: Use external and internal links 

Step-6: Optimizing the Title and Meta-Description 

Step-7: Install SEO analyzer plugins like Yoats SEO for WordPress site 

Step-8: Optimizing the URL 

Step-9: Add images, graphics, and statistics and optimize them 

Step-10: Final optimization and publishing 

 

Let’s go deep inside these 10 steps thoroughly.

 

Focus Your Keyword to Improve Google Search Ranking

You have to focus your target keyword. Mention your target keyword in the first paragraph in your article. Suppose, your target keyword is “Passive Income”, so you should mention this in the first paragraph of your article. Use 1-2 keywords for each 100 words of content in a blog post.

Use H1 Tag for the Title

 

Write the “Title’ of your article insight the H1 tag. Make sure to do this if you are developing your own website. I think in WordPress or Blogger or in all platforms this will be done automatically. But if you want to customize your website then make sure to write the Title inside the header tag. 

Make Sure to Use H2 Tag for Subheadings

The body of the article contains several subheadings. Keep subheading insight the H2 tag. You have to make sure to use focus keyword at least one of the subheadings.

 

Make sure to Use Focus Keyword Multiple Times in Article

You have to use your focus keyword multiple times in article. This can make understand the crawlers what this content about.

 

Use External and Internal Links

You have to use several external and internal links in your article to implement SEO strategy to improve Google search ranking. It helps to engage readers on your articles. Internal links mean the links of other articles within your blog or website and external links mean use articles or page links from other website. For example, if you see the screenshot from a blog post in this blog below you will find “evergreen contents”, “SEO”, and “Search Engine Optimization” is internal links. I used “blog”, “analytic” as an external link. I think you understand the matter clearly. This strategy can improve your SEO ranking.

Optimizing the Title and Meta Description

 

Title of your post is very important to attract your readers. When searching Google only the Title is visible. You have to write your title based on your keyword. Firstly, write different versions of the title then select suitable one for the final among them to optimize. It is effective practice to write 50-60 characters title of your article and effective practice of keeping target keyword in the 25-40% of the title. Make sure to write a unique title. Keep readers engaged on your blog or website to read more articles and navigate your site. You can use a primary keyword, a secondary keyword and your brand name in the title. Use action words like “Get”, “Take”, “Boost”, “Learn”, “Make”, “Go” in the title to increase what we call CTR-Click Trough Rate. CTR is the percentage of how much clicks you got from total impressions of the Google search results. So make sure to write attractive title and make it clickable. Check this article to write an effective Call-to-Actions (CTA) to increase more conversions. 

 

Meta-Description is very important to improve Google search ranking of your website. Make sure to keep focus keyword in the meta-description. Meta-description should be legible and readable. Treat it as the advertisement of your website. It is effective practice to write 135-160 characters meta-description. USE CTA in the meta description. 

Install SEO Analyzer plugin for WordPress like Yoats SEO

 

Yoats SEO is a plugin for WordPress. It helps your sites to perform better in search engine like Google. It helps to write SEO friendly content in WordPress platform.

 

Optimizing the URL

 

Make the URL short and mention the target keyword in the URL. It stands for Uniform Resource Locator. Your URL is simply your web address. You should write your article’s URL in such way which should include brief description of your content. It is a best practice to include your focus keyword in the URL to give a better idea about your content to your readers. Make sure to use clean and short URL so that it is easy to navigate and it helps to improve your site’s architecture and rank higher in search results.

 

Add Images, Graphics and Statistics and Optimize Them

Make sure to add several images, graphics and statistics in your article related to your content. This will help to increase user experience. When you improve user experience people will love and your content and share it. This will give a positive signal to Google because people love this content so it will rank higher and so on. Try to use small size figures that will increase the loading speed. Optimize images for SEO. Keep focus keyword insight Alt text of the images.

 

Final Optimization and Publishing

 

Now check your article again and again for final optimization. Review it and follow the instruction of SEO analyzer like Yoats SEO for WordPress and instruction given to you in this article. Try to use focus keyword (also splitting it) maximum 30 times in your article. 

 

If you reach here then I think you have known the basics of On-Page SEO strategy to improve Google search ranking. Let’s revise in short. Firstly, create your content on your niche after choosing a suitable keyword. Then implement the on-page SEO strategy mainly focusing your target keyword. Keep your target keyword insight title tag, meta-description, H1 tags, and image Alt tags, in paragraphs, sub-headings, and URL. Actually, SEO is a practice to rank your website as high as possible. So keep practicing. 

 

If you need further help then feel free to ask your questions in the comment sections. I will try my best to help you to improve your website ranking on search engine results pages. If you think this article is helpful then please share it so that others can learn. Sharing knowledge is power.

DON'T MISS: Technical SEO: Complete Guide for Best SEO Strategy