This technical SEO complete guide will help you to get free organic traffic from Google. This article discusses and explains all about technical SEO for the best implementation of SEO strategy.
What is Technical SEO?
Every SEO strategy help you to
improve your organic ranking. Technical SEO refers to the
process of website and server optimization for ensuring the technical
requirements of the search engines to crawl and index your site more
effectively to help improving organic ranking.
Why is Technical SEO Important?
You have created valuable contents
after conducting keyword research. You have implemented on-page SEO techniques to make sure your contents are SEO friendly contents and also ensured the contents are readable by human.
Now you have to ensure that your contents are readable by search engines
also.
Basically, Google and other search
engines need to be able to find, crawl, and index your pages on your websites.
There are several elements to optimize fully for technical SEO like responsive
design, SSL, mobile-friendly test, site speed, duplicate free content and so
on. You should keep in mind that only indexing by the search engines your
websites can rank. You need to implement some key important tasks for the
successful implementation of technical SEO.
How can You Improve Your Technical SEO?
As mentioned, technical SEO does not
mean only “crawling” and “indexing” your sites by search engines. You need to
implement some actions for your technical SEO. Here you can find a check list
for technical SEO below:
Technical SEO Checklist
Step-1: Fixing SSL problems
Step-2: Choosing one version of
domain URL
Step-3: Configuring permalink
Step-4: Connects website with Google
Analytics
Step-5: Adding website to Google
Search Console
Step-6: Adding website to Bing
Search Console
Step-7: Adding website to Yandex
Webmaster Tool
Step-8: Speed up your site
Step-9: Fixing duplicate content
issues
Step-10: Adding structured data
markup to website
Step-11: Mobile-friendly
testing
Step-12: Adding sharing button to
your post
By following these guidelines and
implementing properly you can ensure your technical SEO and you can help your
site to meet the expectation of search engines to rank your website to get free
organic traffics.
Fixing SSL problems
SSL stands for Secure Sockets
Layers- a security technology which create an encrypted a link between a web
server and a web browser. When you will install SSL you will see two versions
of your website. One is “https” and another is “http”. You can see the image
below to be clear about this matter. You have to choose one of them to
implement successful technical SEO.
The “https” version is secure and
“http” is not secure. Google declared in 2014 that they want to see HTTPS
everywhere rather that HTTP. They prefer HTTPS to rank websites in search
results. You have to add “https” version to make secure your website.
Choosing one version of domain URL
Another important tasks of technical
SEO is to choose the domain URL version. You should have one version of your
website domain URL. You have to choose “www” version or none “www” version of
your website domain URL. See the image below to clear about these two
versions.
If you have two versions of website
domain URL then Google will index your page for two times for “www” version and
for none “www” version. Consequently you have to compete yourself. Because
Google will find two web pages with similar content. So you have to ensure one
version of domain URL for each page.
Configuring permalink
Configuring permalink is another important task to implement technical SEO. You should configure your permalink. If you go to another post here about SEO then you will find the post title is large but see the permalink that it is simple a short title “https://theanalyticint.blogspot.com/2023/04/what-is-seo.html”. Configure the permalink short and simple.
Connects website with Google Analytics
You have to connect your website
with Google Analytics. It is a free service from Google to track your visitors,
sessions, bounce rate, visitors by country and a lot of things.
I will discuss about Google
Analytics in details in another post. Because it will increase your traffics,
your sells and a lot of thing. I will discuss it later. Google Analytics is a
service from Google so you can easily connect your site with Google Analytics.
Adding website to Google Search Console
I think adding website to Google
Search Console is the most important part you can find your technical SEO
checklist. Crawler or Google Spider crawl every websites through the links and
store the data in their local server first. Then the data from all local
servers store in its main server. There are trillions of web page on the
internet. Google crawler crawls every pages on the internet. If it gets a link
indicating another site then the crawler visit that site through the link and
collect whole data and store its server. If the crawler finds another link on
that 2nd page it collects whole data of that page and stores in its server. In
this way Google crawler crawl all the sites if it find any links. But think
what will happen if you create a new website and there is no link of your site
on other websites on the internet. Google will not find your site. You have to
tell Google that you have a website and need to index in Google data
base. To tell the Google about your site you need to add your site to
Google Search Console.
Submit XML sitemap to Google Search
Console. XML can help the search engines to crawl your site’s pages and posts.
It contains useful information about each pages and posts on your website.
After adding your site to the Google Search Console it will begin to index your
website and collect your data after sometime. This step is very
important.
Adding
website to Bing Search Console
After adding your site to Google
Search Console Google will index your site but there are other search engine
created by Microsoft and it is Bing. Do the same thing now for Bing. Add your
site to Bing Search Console I mean Bing Webmaster Tools. It is same as Google
Search console. After submitting your site to this Webmaster Tools, Bing will
start to index your site and people will find your site in the appearance of
Bing search results.
Adding website to Yandex Webmaster
Let’s do it for the Yandex
Webmaster. It is a Russian search engine.
Speed up your site
It is very important to increase
your page speed. Improving your site’s speed can directly impact on your
website’s ranking. Search engines prefer the sites that load quickly. Not only
search engines your users always want to visit the sites that load quickly.
There are some important actions you should perform to improve your site’s
speed. You can check them below-
- Make sure to use fast hosting service
- You should use a fast domain name system-DNS provider
- Try to use one CSS stylesheet
that multiple CSS stylesheets
- Make sure to use your image
files as much as small in size
Fixing duplicate content issues
Write unique and original content for every post and pages on your website. Make sure to
check that your CMS does not create multiple versions of the same page on
different URLs. Duplicate content can obstruct your overall site’s ranking. If
anyone copy your content and put it on their sites that is their duplicate
content problem. That is not yours. You have to make sure that you did not
directly copy from other websites.
Adding structured data markup to website
You should add Structured Data
Markup to your website. It can help the search engines to better understand
about the content on your site. Search engines always try to provide relevant
search results when someone searches for query. Structured Data can help the
search engine more effectively so that it can provide the relevant results in
the search engine result page. It can visualize some important and data about a
site immediately in the search results page. Consequently the results improve
your click-through-rate (CTR). In this way this action can generate additional
traffics to your site.
Mobile-friendly testing
You must ensure your website works perfectly in mobile phone because lots of users will be visiting your site through their mobiles. So go to Google and search for mobile-friendly test. It is a free service by Google. Now open it and go to any post of your website. Then copy the link and paste in mobile-friendly test. Now test URL. Now Google will test your URL, give a small report and verify its mobile-friendly. It will take a little bit time. If Google reports your page is mobile-friendly then it is excellent.
When selecting a theme for your site,
make sure to check these three things below:
1.
Make sure it is super-fast
2.
Make sure it is simple and
clean
3.
And always make sure it is
mobile-friendly
Almost 99% themes today are
mobile-friendly but just make sure before to continue your website and test it
with Google mobile-friendly test.
Adding sharing button to your post
We are almost done. The final step
is adding sharing button to your posts. If someone read your post and he/she
like it don’t see any sharing button then how can he/she share it with others.
You must make easy for your users to share your articles. Add all types of
social media button like Facebook, Twitter, and LinkedIn etc. to your article
so that people can share it.
I hope you will find this article really helpful to implement technical SEO actions successfully. If you like it don’t forget to share it with others. If you have any query then you are welcome to comment here with any questions or suggestions.
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